Big Secrets of Top Corporate Logo Designs
Congratulations for your start-up! But, hey! Your corporate logo design must be in process, right? It’s not that simple, we know.
When it comes to crafting a genuine corporate logo identity, then it requires something out of your comfort zone to position your brand identity distinctively over others.
Yes, it’s easy to sketch out a drawing in square box with some fancy letters and calling it as a logo – but, this idea can be very smart for your college projects or university thesis but not for your corporate logos!
This draws out a thin line of demarcation between a professional logo designer and a toddler one.
Though logo designers are guys, most demanded today and this can be justified right. After all, your corporate logo is your first impression and definitely, the last one for your customers.
It’s the ultimate face of your business personality and you seriously, don’t want to hang it over to a fashion-stylist even for free of cost. I won’t ever do this!
We live in a world of painted logos and creamy brands, snatching the attention of customers at every point to get noticed and win the crown of loyalty.
Your logo in this case can play a marvel role to get your business differentiated and has the guts to influence the perceptions of a customer, purchase decisions and overall attitude toward a product.
Even toddlers, who couldn’t even eat their own supper, may recognize some of the logos in today’s digital age! That’s the beauty of a corporate logo; it touches hearts.
For every business of 2018 who wants to transform a digital journey of endless customer experiences for themselves, this blog post is for you! Let’s uplift your new corporate identity with these clever tips by top design experts:
- Be Exclusive And Clever
Your logo is for your brand and your brand is ultra-unique and sole, so never ever rely on those so-easy-to-seem replica rules for your logo design image – a fact that many brands accept and struggles with.
It is said that intimation is the best form of flattery but, logo designing doesn’t follow this principle.
The catch here is to believe yourself and the gifted skills in you from God Almighty and then, create something that you think would be different from anything already out there.
Though, it cannot resist the fact that, ‘that something’ you will create will be cent- percent original, but again this should be your goal. !
As per an interesting insight from one of the genius designers,
“Once something appears online, there’s simply no way to guarantee it won’t be used in some shape or form in another forum.”
Therefore, designers perplexed about their originality aspect or if doubt any plagiarism, can check their logo work on any authentic plagiarism sites/tools available online.
Creating a unique logo concept isn’t a big thing, but to avoid imitation is. Your logo design must seem to look out- of- the- box in every aspect.
The idea of throwing out some iconic logo icon on your page seems exciting, but don’t forget that Mercedes don’t carry a car-logo, Virgin Atlantic logo has no airplane!
- Know Your Brand
The logo is an image. Agree! But, it’s more sort of a visual representation of your brand; a story of your journey.
Your corporate logo will be staring by masses of audiences and must reach a specific set of target niche therefore, while designing; you must keep yourself hammering this thing.
For your logo to be your story-teller, you must first understand your brand yourself. Pen down what you think about the brand and even its more good, if you create a mood board to remind yourself of your brand ideology.
You can check out for some online inspirations in this case but, be mindful not to become too much inspired by legends only rather than deeper sense.
As one of the designer put it in this way,
“Researching other visual brands can be helpful, but designers need to be careful not to take the inspirations too literally. Any design work must be original and map directly back to your client’s unique brand attributes.”
Moreover, besides the above theory, you must know what your logo actually means and conveys.
Every brand logo carries some kind of story behind itself, filled with some meaning and association that the brand owner wants his customer to feel. Take for instance, Apple- the silver fruit is missing a byte or Wikipedia- the hidden jumble with glyphs from different writing styles behind. Both of the logos are simple but yet, ideally represent the brand ideology and culture.
“Since a logo is the brand’s visual keystone — the most concise expression of its personality — an honest approach to defining its DNA is imperative to a successful result.”
- Color Is the ‘Golden’ Key
While working upon the dynamic wing of brand’s personality, you must need to consider every aspect of the image design. Out of those very many ones, color choice is the one.
Bright and bold color palates can deliver strong impression about your color aesthetics and can say much more about the brand image but at the same time, muted tones, mixed palates and exude sophistication can be overlooked too. Every color is born to deliver a unique meaning and implication-so, don’t trap into the fantasy with a wrong brush stroke!
Below is a quick break-down revealed by a recent Color Psychology study for your ease?
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
- Your Brand Name Says A Lot More
A complete business has two key elements: A word mark and a symbol.
If your company or brand name is unique then, there is no harm in making a logotype to start your day. But, if you have more sort of a generic brand name then, you must need something that can make your brand recognizable in the eyes of the world i.e., ‘a logo mark’.
While considering typefaces for your text, be sure not to make use of any gimmick effects, fonts or negative spaces and perhaps, twisting an already existing font typeface.
- Stay Easy. Deliver Flexible.
In today’s digital age of brand cognizance, where logos appear all over the universe whether offline &online and across every channel-you must learn to design a ‘blaster ‘for your business that can supersede papers.
Your logo must look great and uniform across every background, medium, apps, billboards, avatars and print clippers with a flexible font size and style to deliver consistency.
“You want to design something that will last through the ages, but you must be open to small iterations along the way.”
- Don’t Rush For Instant Success
Logos that seem legends to us have walked down a long journey of patience and endurance to battle out the’ bad’ in them and to shine high in customer eyes.
No matter how iconic logo your logo might seems, it takes time to ultimately ladder up the mounts of success. Even you’re most lovely vector combinations or sophisticated fonts won’t work here unless, your logo isn’t smart enough to grab the attention of a passer-by that will ultimately turn into your customer in future.
God Almighty may flourish your brand this way but be calm and cool!
It’s vital to stay patient and not to rush for changes because you haven’t yet got your dream reception that you expected so early.
As Harkins, an expert logo designer perfectly signs-off the blog post for our newbie’s to inspire and strive.
“Don’t change your logo just because you’re tired of it, or because your competitors have. If the time has come to evolve your logo, look for elements that can be carried forward.”